Partners: NHS England (London Region), the five London Integrated Care Boards (North Central London, North East London, North West London, South East London, South West London), Ipsos UK
Enabler: Qualitative insights
Primary care is incredibly valued by residents, but is operating under significant
pressure. To unlock real change the London region wanted to be bold in its approach to primary care transformation.
ICHP and Ipsos UK were commissioned to deliver an innovative and iterative engagement programme over one year, on the future of primary care in London. This comprehensive and inclusive process involved clinical leaders and 40 frontline staff before culminating in a deliberation with 100 Londoners across three days.
Participants engaged with experts, debated trade-offs, and co-produced a set of informed expectations for NHS decision-makers relating to:
• Access and triage including the role of digital tools and AI
• Continuity versus convenience and the role of patient choice
• Workforce innovation, including the role of neighbourhood teams
• Proactive care and enhancing population health to support prevention
“It was such an opportunity to take in a lot of information and hear from 99 other Londoners and to have time to express and formulate ideas and think about the challenge in setting up a change in the primary healthcare services in London.” – Deliberation participant
