An independent research agency – CurvedThinking – was commissioned to meet the following objectives:
- To investigate the extent to which the different elements of the overall interaction between patient and practice are perceived as being suitable for online delivery and, to the extent that they are, how this might best be done
- To understand what are, from the patient perspective, the key characteristics of an appealing and accessible online primary care offer and how, in the context of the trade-offs implicit in different models of online delivery, these would be prioritized (to inform procurement)
- To investigate how patients believe they might integrate online into their current pattern of use of primary care (When? Why? Frequency?)
- To explore what might motivate patients to engage with an online offer from their own GP and whether there any barriers to them doing so
- For all the above, to understand how perceptions might vary between different patient groups.
A series of focus groups were run across NWL in February 2018. Participants were representative of the patient population of the area with quotas set on age, ethnicity, life stage and socio-economic group.